The Year’s Hottest Film
Its history has been told in the New York Times. It has been hilariously praised by The Oatmeal. It flavors everything from candy canes to vodka. And its looming production shortage has hipsters as freaked out as if they were the Irish confronting the potato famine.
The “it,” of course, is the once cultish and now ubiquitous Sriracha aka “rooster sauce.”
Like many, this author has been driven to crisis-based hoarding.
Now, as of this week, the stuff has its own documentary. You can download it for 5 bucks online, and the trailer’s below. Enjoy, and long live The Rooster.
I guess I’m lucky. I can eat hot, spicy foods to my heart’s content. Of course, that may be because I’m vegan and don’t have to worry about digesting flesh, eggs, or milk products.
I wonder why the new factory in Irwindale is having the problem with the smell when there older location didn’t? There’s an Anheuser brewery out there, and those places reek.
Is this the stuff made in California where they were forced to shutdown because of the smell? And,if so, why would anyone eat it? Hot charcoal briquets would give me less heartburn than hot sauce.
I can’t eat it any more and boy, do I miss it!
I loved hot, hot sauce, garlic, wasabi, all the goodies!
Any young types out there- enjoy, savor, and gobble as much as you can until your bits and pieces put an end to all the fun 🙂
I’m not sure my tummy ulcers would agree with you.:) I like some Mexican foods. They don’t,however,like me much. Sorry,I forgot I’m not young. Bears sleeping,yet?
None of the hot,spicy or rich stuff likes me anymore either- dang.
I might be just a smidge smarter than I used to was in my long ago youth but I would trade that for being able to eat Szechuan dishes, roasted garlic by the bushel, onion sandwiches, and the rilly, rilly red hot sauce on Mexican dishes again…
Most of the bears are asleep now save one big doof who just needs to call it a night. Tracks are quite large for a black bear – neighbor who saw it 4 nights ago said it fits its tracks…