What Febreze is Not Telling You

Febreeze, the product whose mission is to remove offensive odors from air and fabric, offers its products in a variety of sensual and indulgent fragrances like Sweet Citrus & Zest, Mediterranean Lavender, and Apple Spice & Comfort. Mmmmm. And now, there’s a new offering to delight your sniffer. “Alaskan Springtime” probably sounded good in some marketing meeting in a conference room at Proctor & Gamble headquarters in Cincinnati. “Alaska… That’s clean and refreshing, right?  Slap a picture of an Alpine dogwood on that can, and we’re good to go.” Voilà – “Alaskan Springtime,” or if you’re fancy, or Canadian, “Printemps…