The Story Behind the Meme: Equal Rights Equal Sign
As a person who’s worked on branding and social media in the non-profit sector I’ve always admired the Human Rights Campaign. Their branding, use of social media is at a level that most corporations can’t match. In a country where it seems there’s a 100 groups for every cause the HRC stands out and has become the go to organization on GLBT rights. So this past week when the HRC logo went viral I was wondering to myself – how did they decide on something as elegant and straightforward as the equal sign. Well I’m guessing they’ve been asked that…
These Bears – Not So Sweet
Everyone knows this bear. Probably after Winnie the Pooh and Yogi, it’s the most recognizable bear on the planet. Heck, outside of the US it’s probably THE most recognized bear on the planet. It’s also likely the only reason many school kids even know what a polar bear is (but let’s not get distracted by the terrible state of our k-12 schools in America). This is about looking at this bear in a different way. As a former die-hard Coca-Cola drinker, I’d look forward to these commercials as a kid. They meant Christmas was approaching. Suddenly, glass bottles would appear in…