The Story Behind the Meme: Equal Rights Equal Sign

As a person who’s worked on branding and social media in the non-profit sector I’ve always admired the Human Rights Campaign. Their branding, use of social media is at a level that most corporations can’t match. In a country where it seems there’s a 100 groups for every cause the HRC stands out and has become the go to organization on GLBT rights. So this past week when the HRC logo went viral I was wondering to myself – how did they decide on something as elegant and straightforward as the equal sign. Well I’m guessing they’ve been asked that…